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Swiss Military Hanowa logo
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Hanowa has been pushing the rugged aesthetic since 1963, when it was founded in Bienne, Switzerland, by Hans Noll. In 1990, the brand made this look its signature style with the founding of Swiss Military Hanowa, with an emphasis on robust sports watches at accessible prices. Since then, the brand, which emanated from Hanowa, has combined Swiss-Made quality with sporty design. The addition of ‘Swiss Military’ highlights the values of the Swiss armed forces: robustness, endurance and high precision as, well as the ability to function in extreme conditions.